Privacy Policy

Effective: December 23, 2019

Powered by AI, ArA Portfolio is a live beauty try-on mobile application to help users explore and try unique makeovers with precise facial tracking and photo-realistic simulations.

Developed by ArhamSoft (Pvt) Ltd., this virtual makeup tool gives amazing control to create a custom makeover, try different looks and compare which makeover will suit you the best.

When using ArA Portfolio services, you will share some information with us. Although there is no share or save feature in this app to save it on the cloud, but the images and videos will be stored on the user's local storage on user demand. Hence, we want to be upfront about the third parties for making face filters and effects like snapchat and other virtual beauty try-on services – here, we do not know what face data is being collected. That’s why we have written this Privacy Policy for you to read and conform to before using this application.

Information We May Collect:

For now, ArA Portfolio is not collecting personally identifiable information (PII) of the users. However, we may collect following information;

  • Information you provide us

    Whatever information users provide us will not be made public or shared with any third party. Remember that people who view your images or any other content you share while using ArA Portfolio can always copy and save it outside the app; provided you share your data with them. So, the same common sense, which applies to the internet at large applies to this app as well. It is highly advisable not to send or share content to others you wouldn’t want them to save or share. We may collect any information you volunteer while contacting our customer support, or communicate with us in any other way.
  • Information when you use our services

    We may collect information about which app services you have accessed and used. For instance, we might know that you used a specific makeup feature like lipstick and saw the time for which you used any specific feature; or, for how long you interacted with the app and used different features, upload or download images.

    Here is the type of data we may collect when you use the app:

    • Usage Information: We may collect information about your activities through app services, including but not limited to how you interact with the features and services, which filters you view or virtually apply on your face, and capturing a screenshot, etc.
    • Content Information: We may collect information about the content you provide or create such as photos you upload or final makeover look you download.
    • Device Information: We may collect information about and from the devices you use. For example, your hardware and software information such as operating system version, hardware model, browser type and time zone, IP address, etc to check the crashlytics.
  • Information received from third parties

    We may collect information related to you from other users, third parties and our affiliates. For example, we may receive information from other service provider; app developers, publishers and other third parties if involved may share information with us. If you upload your image(s), we may gather information about your facial recognition features.

How we Use Collected Information

The information we collect is used to provide the app users with an amazing set of features and services that we relentlessly improve. Here is how we do that:

  • Develop, deliver, operate, maintain, and improve our products and services.
  • Personalizing our services or customizing the content as we show you; may be advertising or app promotional content.
  • Enhance the security and safety of our products and services.
  • Verification of user identity to prevent fraud, or other illegal activity.

How We Share Information

We usually do not share user data with the general public. However, if ever required, we may share some personally identifiable information with our business partners, legal affiliates and other third-parties who may be performing services on our behalf.

We share your information only if we reasonably believe that disclosing your data is needed to:

  • protect the rights, property, or safety of us as a service provider, our users, or others.
  • comply with valid legal processes, governmental requests, or applicable laws and regulations.
  • investigate, rectify, or enforce potential violations of this privacy policy.
  • detect and resolve security concerns or any potential fraud.

We may also share user information as part of our merger or acquisition – of all or some portion of our business to another company.

How Long We Keep User Information

ArA Portfolio allows you beauty try-on and capture your virtual facial features in the moment. On our end, the images are real time and we are not saving any user data. For further inquiries, you can contact us at