Consequences of Mobile Apps for Business
If you are planning to launch an mobile app for your business then it is the best opportunity for your business to succeed. It is very important for the business owners to position their business for taking the benefit of the emerging trends if they want to stay in the competitive market. Mobile marketing has become the necessity now.
The mobile users have also increased and it has become easy for the business owners to promote their businesses with the help of the mobile apps. The mobile marketing has the power to access the target market.
The average response rate with email marketing is 4% – 9% within the first 24-48 hours of sending the email. Mobile text messages are seen 97% times within the first 4 minutes.
Consumers expect every “Brand” to have an app that can be downloaded and used on their mobile device. Every business owner should have an app for the following reasons.
Customer Loyalty :
Apps help in building consumer loyalty. They can make the customers happy with the promotions, discounts, and coupons for accessing the app.
A Viral Buzz :
Apps create a viral buzz. The customers can also share the business things with other people with sharing feature of the app.
Increase Customers :
A mobile app can help in growing the customer list by gathering the names and email addresses and then send them into the campaigns of the email marketing for using in additional emails.
Get Feedback Immediately :
With the help of the apps the customers can leave their feedback and share their opinion easily and immediately. There is no better way for a business to stay in touch with their customers.
If you want to make your business app successful, follow the following tips
Establish your Objective :
The first important thing in having the successful app is to determine your goals. When you are developing an app for your business, make sure your core message aligns with the marketing strategy.
Go with Social Sharing Features :
The app in order to be successful must integrate with the social sharing features. All the social media sites can be integrated into the app.
Keep the App Updated :
Keeping the app updated is as much important as keeping the blog updated. The content of the app must be updated so that the users remain engaged.
Add Interactive Features :
You should add interactive features to your app and also give updated information about your business events. This will keep your users engaged because people are social creatures and also like to have such information at their fingertips.
Create Loyalty :
Offer incentives to your users and create loyalty programs for your customers because the customers love these programs. It will contribute to the success of your app.
Mobile Marketing Strategy :
There should be an effective marketing plan before you launch your mobile app. The marketing plan should include sending an email notification to the subscribers, creating QR codes for linking to your app, social network promotions, and keyword research etc.
ArhamSoft(Pvt)Ltd is an IT firm providing best mobile app development and other IT services. Contact us for your business app development.