Leveraging The Benefits of AR/VR in Hospitality Industry
In today’s environment, AR/VR has been conceptualized as a key marketing tool. In essence, it has allowed businesses to alter the perception customers observe in the environment they are in.
AR/VR opens up the real and virtual worlds alike; pushing several industries to invest in and build for their customers a 360-degree view of everything around them using virtual elements including digital images, graphics and animations.
Augmented Reality, today, is inevitable in the hospitality industry which now tends to provide real-time, meaningful experiences to people by adding an overlay of digital components on an existing reality.
Virtual Reality brings more immersive, simulated experience by blending the digital elements into the real world that people enjoy by putting on headsets – entering into the world of their choice.
Looking forward to exploring the benefits of AR/VR in the hospitality industry?
Here you go…
Interactive Hotel Environment
The hotel guardians through the inculcation of AR/VR could enhance the interactive elements of the hotel rooms. Here the worth-mentioning example would be of The Hub Hotel from Premier Inn in the United Kingdom, which by using AR/VR in combination over the wall maps in its hotel rooms.
What it does is when a smartphone is pointed at the map, customers are able to view supplementary information about their interested places. It makes the stay and experience of customers more exquisite and pleasing. Additionally, this industry is also moving to work on AR/VR empowered mobile apps development for exploring the location of hotels and the area in a convenient way.
Beacon technology is interlinked with the concept of AR/VR, and works involving the aid of Bluetooth. This technology is effective in providing information to the customers at their specific locations. Accomplishing customer satisfaction by providing them a comfortable and unmatchable experience is surely a way of boosting the revenue and profits.
This technology works miraculously and hotel owners have seized it in a right way by leveraging it at the most. It is also used to provide a virtual key to the guests when they have to unlock the doors through the phone.
Virtual Travel Experience
The hospitality industry seems to grip AR/VR as it does a lot in transferring potential customers to the hotels and destination digitally. It permits the potential customers to have a look at the hotel rooms and nearby places before their arrival. Customarily, a VR headset is required for the experience. Oftentimes, a 360 degree video gives an overall view of the destination.
Apart from that, moving a step ahead, the complete booking procedure is also being made through the use of virtual reality headset. Henceforth, replacing the traditional equipment, flight booking experience has become more seamless. It allows the user to explore more facilities of the destination.
Virtual Training for Hospitality Staff
Focus on delivering entertainment-based experiences by travel vendors and hotel brands involving AR/VR experiences is a wise step to multiply the prospective audiences. Likewise, investing in human resources through AR/VR applications could benefit a lot in the learning and development process.
Power-packed simulations having lots of information and illustrations using AR/VR in training are being adopted by various institutions. The hospitality sector is presently organizing virtual staff training to ensure delivering best-in-class customer services and unparalleled guest interactions.
Virtual Reality Entertainment
Entertainment lies at the core of the hospitality sector. AR/VR is a more forward approach which not only heightens the engagement, but also provides a realistic experience to the visitors for entertainment purposes. The simulated real-life situations capture the sight and make the people spellbound.
VR places the users in an entirely virtual space, which makes them feel as if they are actually walking through a simulation created by the intersection and interaction between the real-world environments and digital devices. The real virtuality environments in a simulated land for entertainment and play – 3D movies and gaming interfaces – are becoming vital for hotels and resorts in an effort to give their residents an incredibly lively experience through computer-generated simulation.
Perks for Hospitality Administrators
As a trend-setting technology in many sectors, AR/VR hasn’t only transformed the way customers interact with things but also helps improve hospitality admin chores. Customer satisfaction is mainly determined by reasonable services of a hotel. Here, the workforce matters the most.
Integrating AR/VR apps with automated tools to keep a check and balance of the staff-provided services and maintenance definitely provides the work efficiently. It helps facilitate the hotel administration to increase the staff productivity besides decreasing the operational costs more effectively.
Revolutionizing Recruitment Programs
With the aggressively heightened trend of digital transformation across multiple industries, AR/VR has exposed new realms, primarily in hospitality, of creating unique and luxurious, simulated experiences to shift the way people communicate and interact with the real world. In continuation, the use of AR/VR has also made a drastic effect in the recruitment and onboarding procedure of the hiring.
The ease of recruitment process along with gaining insight about the candidates setting up a live interview could save a lot of time. They could have the virtual tour of the office and how the employees are working. You could have the partial picture from a different location about the setup and the environment.
In brief, AR/VR technology is transforming the hospitality industry and many others impeccably at multiple fronts. Alone or blended together, both technologies are opening up the doors to digital transformation for businesses across all industries. Comprehending the rising demands of augmented and virtual realities, ArhamSoft (Pvt) Ltd. with expansive, agile teams consisting of a hybrid outsourcing model covers the entire mobile application development cycle, no matter how complex and diverse your project requirements are.