E-commerce has become an integral part of the fashion industry as we take a dive into the statistics. Fashion industry is an established platform, regarded as one of the biggest industries and the e-commerce element in it is giving more rise to it.

Digital mediums are creating more opportunities for this industry whether it is technological innovation or personalization, these are providing aid in gaining the maximum market growth and share.

Now-a-days the input of a mobile app development company is also at the peak as every brand strives the best to absorb the attention of the customers across multiple mediums. These apps are a great source of bringing customer loyalty and effective brand image. Besides, brands are involving the fundamentals of AI and machine learning to upgrade the shopping experience of customers and accelerate the sales process for improved profits.

AI is transforming the fashion industry at an advanced level. Its benefits are manifold and its unique features have modified the processes of designing, manufacturing, marketing and sales etc.

Let’s dig what AI could do in transforming the eCommerce fashion industry.

AI and Fashion Trends
Styling and drifts in the fashion industry keep on varying abruptly. Trends of design patterns are modified with every passing day. The harmonized color scheme is one of the focal points in designing costumes. The niche of AI in costume designing makes it more appealing. What happens is, it could detect the ongoing and demanded new trends and also minimizes the chances of error.

On the basis of previous data, it easily points out the designs of the ahead time utilizing the data available on social media platforms and other sources. So, costume designing will be much more of a seamless process; saving time and money with accurate predictions. In continuation, it ensures the quality of original designs that matches with the final print and is also able to detect the imperfections in the fabric.

AI and fashion designing are such a combination that improves the skills of designers and suggest them launch new designs.

AI and Customization
As per the statistics, during online shopping almost 40% apparels get returned confronting the size difference. AI with the help of digital assistants suggest the accurate sizes on the basis of the details customers have fed into the system. The accuracy of size helps a lot in accomplishing customer satisfaction and also reduces the number of returns.

If we take the example of Stitch Fix; a company that gives services for personal styling. They take data from the customers to provide accurate results. They recommend what is best suited for them according to their weight, height and shape. Based on the AI computer vision and 3D reconstruction technology, 3D avatars of the customers could be developed that ultimately help in creating custom design fits.

Virtual Trial by Van Heusen permits the users to see their reflection in the mirror and scanning the item’s barcode they could carry the virtual garments onto them.

AI in Supply Chain
Apparel manufacturing is a labor-intensive task. The input of AI could do a lot from the procedure of sewing till sorting of dresses. It makes the processes work at a fast pace while putting away the extra cost of labor. Precision and faultlessness could be easily surfaced in fabrics through the use of AI-enabled machines.

Automation in logistics and supply chain processes is no more a dream with AI. Companies are involving this technology to look for alternative ways to abridge the constraints in the delivery. With the usage of certain algorithms, alterations in the supplier prices could be estimated with the suggestion of ideal times to cut down the purchasing costs.

AI in Fashion Retail
In fashion retail, AI and machine learning facilitate the automated solutions in monitoring the customer’s orders and buying behavior. Getting to know what sort of products they prefer and what they avoid, AI comes with the aim to improve the shopping experience of customers.

Managing the inventory system with AI enabled systems smoothen the process for the online retailers to track the inventory records. Owners could calculate the demand of the products and their quantity based on the purchasing power of the customers. AI could identify and also predict which product will be in more demand in forthcoming time.

AI and Customer Experience
In any artificial intelligence system, black box AI puts forth estimations and forecasts as a human encompassing algorithm. Customers in today’s era want facilitation in all of the online shopping processes. Not spending time on useless aspects, finding the right products within a short time and a personalized and comfortable experience.

AI is the response of all these matters. This is certainly achievable through AI. Gradually, AI is transforming the ways customers do shopping online. Investigating the purchasing behavior of customers, AI analyzes how many times a user visits the page. The insights guide implicitly in shaping up an unparalleled experience for the customer.

Final Thoughts
Surviving in today’s competitive market needs alignment of all the parameters. Adopting AI for all the businesses is crucial. Leveraging numerous benefits like predicting future trends, personalization and customization, bridging the hurdles in inventory management and supply chain processes and providing the desirable experience the customers want.

The contribution of AI could provide brands a competitive edge in the jam-packed fashion industry. Hence, the e-commerce fashion industry should look ahead and make the most of AI in its business operations.