Over the years, the use of mobile apps and websites has been skyrocketing. If we shed the light on statistics, it reveals that an average US citizen devotes nearly 5 hours per day using mobile. Mobile apps development is a complex phenomenon, but mandatory for business growth and development – to acquire customers, capture their loyalty, and provide them value to accomplish competitive advantage.

While designing a mobile app, many tactics and secrets should be enclosed to create a successful user experience. We’ll discover a bunch of techniques helpful in crafting a perfect mobile app design.

1- Evade Cluttering
An app shouldn’t come with a confusing user interface, else the user will not be able to accomplish for which he installed the app. Keep the useful information on the interface coupled with sleek and simple elements.

Always remember to design an intuitive and convenient mobile app.

Don’t clutter the interface with unnecessary content as it leaves the user strangled. App design should be easy to understand and learn and therefore requires the designer to keep unnecessary things at bay. Bring only the vital information on board.

2- Offloading Tasks
A powerful secret for any mobile app development company is to diminish the user’s effort in designing the app. From data entering till making decisions, there must not be a limitation to enter the details over again. For example, YouTube and Facebook do provide this leverage that search bar keeps showing the previously typed information.

Recommendations and autocomplete features would be more beneficial.

Minimizing the cognitive load through less user input is a great recipe to provide a user-friendly experience.

3- Navigation Style
Providing a seamless experience to the user reduces the chances for them to delete the app. A well-crafted navigation style is another strong feature that speaks itself for catering the needs of the users.

Navigation style shouldn’t owe any interpretation and clarification.

Navigation pattern must be clear to the users with minimum possible movements to locate the end point. Reinforcing the content of the app, navigation style should be communicating with the users to move freely.

4- Typography
The content of an app convinces the users a lot to continue with it. What if the language and typeface don’t fit at all? Typography on the screen is the crux. Mobile app designers must make the text legible in various sizes. Typeface should be scalable and doesn’t get blurred while changing its adjustment.

Go for the default font instead of taking risks; though fortune favors the bold.

Android apps use Roboto and Noto whereas iOS Apps makes use of San Francisco typefaces. Minimum font size should be 11 points for the readability without zooming. The color contrast should not be forgotten, and avoid blending text color with the background. It needs to be prominent and dissimilar from the overall theme.

5- Responsiveness
This powerful secret needs to work right from the scratch. Mobile apps responsiveness should be picture-perfect where its loading span must be as minimum as possible to ensure seamless user experience. A speedy and fast-pace app is the requirement of every mobile user. It would be a frustration for the users if they find too much loading time for the app pages.

If features are unable to function properly then you could lose half of the traffic and give the reason to users to stop engaging and turn to another potential alternative. So, eliminating unnecessary friction and adopting a fluid layout must be approached.

6- Use of back button
This facility is a dire need while using a mobile app. So many apps are designed without this feature. It gets difficult for users to continue when the push the back button and land on the home screen.

A back button is the requirement not to be missed in the mobile app design.

A separate back button in the app with proper functionality leaving no conflicts should take the user to view previously visited pages frequently. UI/UX design in mobile app gets a lot more interactive and friendly having this option.

Wrapping Up:
Amalgamating all the secrets suggests that a mobile app design’s interface with elements and features make a lot in taking the app to the realm of success. For this, you have to do digging about your target audience to prioritize what they want. Conclusively test the app design before entering into the market.