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In the world of digital marketing, creating Google ads expertly is a skill. You have to be in the shoes of the visitor while executing this task. If you remained successful in identifying what the user wants then you have won half the game. For the rest, you must know how to pitch them for your products/services. 

In this document, we will guide you how to create a perfect Google Ad copy. If you want to know more about it, then be our companion for a little bit more time.

Let’s get started with it.

1.  Incorporate Suitable Keywords

Why do we need to insert keywords in ad copy? Keywords should be included in the ad copy as they will highlight significant features of business offerings. Most probably, users use specific terms for finding products and services. If your advertisement is fulfilling the visitors’ demand, then luckily you have accomplished your purpose.

Addition of keywords in Google ads should be organic and limited. Besides ad copy, if you combine keywords in landing pages, then it would be a plus. Because it would indicate to the users that they have found the right place.

Pro Tip: Discover the most profitable (organic/paid) keywords by scanning your actual Adwords competitors ad copies using the tools like SpyFu.   

2.  Address Users’ Pain Points 

Ad copy should not be kept general, but fully customized as per the requirements of the target audience. You have to be specific while managing the content of ad copy so that the user gets what he exactly wants. Same goes to the landing page as well. Keeping in view the user’s pain points, create the landing page.

A pitching atmosphere will be created wherein users will be persuaded to take the desired action. For this, knowing the user journey and crafting buyer personas will significantly help you in getting valuable customer insight.

3.  Include Appropriate CTA

What is the purpose of running ads? In a nutshell, your goal is to make the visitor perform an action. That action could involve filling a form or buying a product. It would be much easier to perform certain actions if you add a CTA to the ad copy and the landing page.

Suppose, if a user has to purchase something and clicks on “buy now” upon which gets redirected to the landing page then it must have the same CTA. When a user makes up his mind and goes for your business offerings, then make their experience seamless by adding more or less the same CTAs with the simple guidelines.

4.  Ad Testing Matters a Lot

Yes, testing of ad copy holds great importance. What you need to do is to assess the different aspects of ad copy to identify the flaws and see what parameters could work the best for you. Just sort out the possible issues. At the end, just come up with the CTAs, images and highlight such features which you think will draw positive outcomes. 

There could also be any positive reviews or testimonials to gain the confidence of users. This form of social proof in the description could prompt the users to take a plunge.

5.  Take in Ad Extensions

As the name suggests, ad extensions refer to the additional information you could incorporate in your ad copy to reap further benefits – typically increases an ad’s click-through-rate by giving people more reasons to choose your business. It will create a positive effect on your campaign. Though it has a minimum character count, it is effective in bringing conversions. The useful information on the ad extensions would help to increase ad ranking.

There is not a hard nut to crack in creating or adding ad extensions to the campaigns. There are many ad extensions like Sitelink, Callout, Location, Message, and App extension, etc. Select the most suitable ones. 

Wrapping up:
No doubt, writing an ad copy is an art. If you try to add these parameters in your ad copy, then there will be more chances to accomplish your goals. So, what are you waiting for? All these tactics mentioned above are worth adopting.