Some Essential Metrics to Evaluate Email Campaigns
In the sphere of digital marketing, email marketing is also your companion to turn prospects into customers. By utilizing this communication channel, you can achieve potential customers. After building up an email list, you need to build relationships with your audience. Start running email campaigns and engage your audience with meaningful content and giveaways.
Just initiating an email campaign doesn’t sort out your issues to deal with. It is one side of a coin. If you remained unable to track email campaign performance, then all your efforts will be in vain. We will guide you about some of the mandatory metrics to consider email campaign outcomes.
1. Bounce Rate
Bounce rate refers to the percentage of emails that didn’t reach the receiver’s inbox. It has two types i.e., hard bounce and soft bounce. Hard bounce depicts that the receiver’s email server rejected the email. There could be a number of reasons behind that. Might be that email address is invalid. Moreover, the domain doesn’t exist or the recipient’s email server has blocked email delivery.
On the other hand, soft bounce means that email got accepted by the receiver’s email server but still bounced back. For instance, email is quite lengthy, there is no space in the mailbox or receiver’s mail server is down. Know the reasons why your messages fail to reach the targeted destination and take appropriate measures to fix it.
2. Open Rate
When you receive the message that email is sent to the recipient doesn’t imply that the receiver has opened that email. As a marketer, you have to acquire conversions not just irritating the customers by piling up mails in their mailbox.
Open rate refers to those people who have opened your email. It will indicate the interest of users in your products and services. These could be your potential prospects that you need to nurture and turn them into qualified leads through follow up emails.
3. Click Through Rate
You provide the links in email to give more valuable information to your audience or redirect them to a certain location. If the users are clicking on that link it is known as click through rate (CTR). If you are taking up the services of an IT outsourcing company then ask them to observe it too. The formula of calculating CTR is to divide total clicks by the number of sent emails then multiplied by 100.
4. Unsubscribe Rate
Unsubscribe rate is the percentage of email recipients who are not willing for any interaction with you and unsubscribe. You must look into it. Since this will tell you a lot how to strategize your future email campaigns. Hitting the unsubscribe option is frustrating, but finding its determinants is much more important. Afterwards, you have to ensure the necessary measures and precautions which were missing in the previous campaign.
5. Conversion Rate
If your email subscribers have performed that action which you wanted them to do then it is entitled as conversion rate. It is calculated by dividing the number of people who acted upon your goal by the total number of sent emails and the resultant multiplied by 100. Further to this, you have to create unique tracking URLs also known as UTM codes for your email links. Through this, you can identify the click source along with the campaign name.
6. List Growth Rate
If you are having new subscribers then this would be encompassed in list growth rate. You will calculate the growth rate by subtracting the number of unsubscribes from the ratio of new subscribers. Then you have to divide it by total email addresses in your list and multiply it by 100. You should not afford to miss this essential metric because it helps you identify the progress rate of your business through email marketing.
7. Email Forwarding Rate
Email forwarding rate shows that your recipient has not only liked your content, but has shared with other people as well. He has forwarded your email to his friends and acquaintances. It is a good sign for your business growth. You can measure the forwarding rate via dividing no. of usage of forwarded button by total number of emails. Remember that you have to include a share button in your email only then you will be able to observe the results.
Final Thought :
After getting a round of a viable discussion, we are pretty sure that you are going to utilize these metrics for your email campaign. Moreover, if you want to run a successful email campaign, then shaking hands with ArhamSoft (Pvt) Ltd. would be your fruitful option.