After setting up your online business, you need to promote your online store and the next big thing is to grow your online sales and revenue – getting in touch with potential consumers and convincing them to buy your stuff. Quite hard it is, but the fierce competition in the eCommerce industry and that’s also amidst pandemic make profitable business success more difficult. Leverage these tried-and-true eCommerce marketing tips to get an edge.

Integrate Instagram:
With billions of users, Instagram is undoubtedly one of the most influencing eCommerce marketing platforms that brings a phenomenal rate of engagement. There is no surprise that people use their Instagram feeds to discover new products and brands. Instagram Stories play a vital role in eCommerce marketing – giving your followers a direct path to buy that’s critical to accelerating your online sales. 

Create entertaining and visually stimulating advertisements perfectly aligned with your organic content to convey your brand’s voice, expand your reach, establish credibility, target customers and eventually to boost conversion rates. Here’s a few tips to get the best out of Instagram.

  • Use excellent quality, consistent photos to show off your products.
  • Build a well-planned feed strategy and then publish the images accordingly.  
  • Use videos mindfully and IGTV generously to tell a compelling story.  

Facebook Audience Insights: 
With the cross-section of targeting (including demographics, language, location, interests, etc.), Facebook allows you to reach and engage with the highly segmented audience. Unlike other digital marketing solutions, Facebook audience insights closely match the targeting details, and therefore the personalized advertisements incredibly increase the CR (conversion rates) and decrease CPC (cost-per-click).

With more detailed targeting, your audience will be smaller and it’s not a downside in eCommerce marketing in any way. Well, with specific targeting you will get a more responsive list that will lower the ad spend – CPA (cost per action) will be decreased because you are driving qualified leads only.

Moreover, Audience insights help you expand the sphere of your ideal audience. Having successful audiences can be used to broaden your search for related topics and audience interests to reap the campaign benefits at best.

Google Shopping Campaigns:
One of the essential players in the growing e-commerce marketing realm and online sales is Google Adwords. You should direct your focus to Google shopping ads that’s far more effective than conventional text ads. The retail search ad spending is now aggressively shifted to google shopping ads. Active shoppers get all the required information (product image, short description and price) through these ads, which makes the purchase decision easy for them.  

With the significant visual space in search engine result pages, people are more likely to buy because the intent to purchase instantly is already there. You can easily manage these ads from your Adwords account without requiring keywords management. Your shopping ads strategy must be aligned with your business goal – for instance, brand awareness, conversion maximization.   

Last but not the least is launching the retargeting campaigns as your backup strategy to other online marketing methods such as social media marketing and paid search, etc. This cost-effective eCommerce marketing method helps you persuade the website visitors who have shown interest in your stuff, but left without purchasing anything.

Final Thoughts:
With the changing storefront platforms, quickly shifting social networks and constantly improving Google search algorithms has greatly evolved the eCommerce growth strategies. These powerful eCommerce marketing hacks will give you a great head start for accelerating growth in 2021 and beyond.