The Most Expected UX Trends in 2021
Whatever the circumstances you are in, your prime business aim is to outrun your competitors at all verticals. And, it makes a dynamically responsive website mandatory for which you need to incorporate new UX design trends every year. UX design as a dynamic field makes people think and behave differently.
Moreover, since the global pandemic has also brought a sudden change in the way people interact with digital as well as real world, so does the current state of UX design needs an incredible uplift. For the reason that people are now spending more time online and want to experience everything closer to their new lifestyle coping with the coronavirus situation.
In this article, we will take a look at the most expected UX trends of 2021.
Minimalistic UI :
Minimalism is and will remain the hottest trends in the coming months. Visual design with minimalistic UI is quite noticeable these days. The website owners constantly deliver critical messages such as discount ads, cookie or newsletter popups, and various other notifications to engage and convert the browsers to potential consumers. Besides giving the users a unique experience, the growing number of such messages can also exhaust their attention. This is where the minimalistic and user-centric design takes a leapfrog.
Minimal design means elegant, captivating and efficient. The UX designers need to work with limited design elements and colors that may leave a negative impact on their creativity. Which is not true because they can still play with the compositions and proportions to deliver the right message. Modern audiences don’t prefer a website overly loaded with information – except what’s compulsory to persuade them. So, if you don’t want to lose the relevance of design components, make your UX content – visual and textual – clear and concise. Properly highlight the product features with the clarity of the content and navigation.
Asymmetry is another trend experiencing a significant rise. This trend is perfect for the devices with the wider screens that are in commonplace now. Asymmetrical design layouts, which is opposite of minimalism, is pushing the boundaries of traditional web design. The more dynamic and unbalanced compositions will make your website look more interesting and memorable while keeping the overall look subtle and elegant.
The asymmetry can be applied to typography besides implementing creative layouts such as overlapping elements, broken grid and split screens. Do it right and by this we mean don’t place UI elements randomly, but position and adjust the elements in an unusual way without lacking a balance. It should drive the viewer’s eyes to the focal points, which makes this trending UX layout little difficult for designers when it comes to websites and mobile apps development.
VUI (voice user interface) is one of the most noticeable trends in UX design and you cannot ignore it this year. The popularity graph of virtual assistants and voice chat bots is not going to fall anytime sooner – it will keep on escalating in 2021. Likewise, people keep seeking for smart, fast and efficient digital experiences. User expectations become higher with the changeling lifestyle and market demands, plus the accelerating adoption of Artificial Intelligence, Machine Learning and Internet of Things in the digital marketplace have left online businesses with no choice but to incorporate voice-based features on their website and also products where possible.
Voice search and chatbots are pretty cool examples of VUI implementation. For example, My Starbucks Barista is an AI-based chatbot introduced by Starbucks to provide their customers an improved coffee-ordering experience. Customers can purchase beverages through voice commands. Today, numerous brands are investing in voice interfaces – a UX design trend most likely to continue in 2021.
It’s the trend of the year to highlight the brand’s uniqueness. Quite weird. Isn’t it? Certainly, because the online experiences will not remain the same as people were used to. Designers need to be more proactive and creative because this rising trend requires them to reflect the imperfection in their web layouts in a relatable way.
A perfectly imperfect design will quickly capture the user’s attention and it could be anything from hand-drawn objects to odd elements in compositions and proportions. It is an excellent way to build exceptional brand identity and draw people’s interest in your products.
Pro Tip: Don’t overdo. It’s the most critical rule to follow while applying this UX trend. There must be a perfect balance in your imperfect design elements.
Not an entirely new trend, but this year you will observe it marching ahead in the popularity graph just like the parallax effect. A significant increase has been observed in their use by web and graphic design services providers – especially, the design solutions they build for e-commerce brands that want to stand out.
Have you ever thought of combining 3D graphics and parallax effects in one interface? Try it to create a feeling of depth in your design with a truly immersive experience. With parallax scrolling, the background environment and foreground elements of a web page move at different speeds, while 3D elements and illustrations create a more interactive environment. Such visually appealing websites and apps stay in users’ memory for a long time.
Last but not the least is animations that could be any element of motion design such as GIFs, animated illustrations, and micro animations to name a few. Do it wisely and always implement relevant, valuable, and smooth animation elements to avoid making user interfaces unreasonably complex. It will not only make your website visually attractive, but also simplify the navigation and improve user engagement.
We brought you the latest UX design trends to help you strengthen your UX area. Since the frequency of their use will keep growing in 2021 you can definitely make your software solutions and products visually interesting with improved user experience to attract your target audience.
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