Are you ready for the upcoming content marketing challenges you may encounter in 2021? If yes, great. If not, you need to embrace the most anticipated marketing tactics for the year. If missing something in your current plan, do add to step up your marketing game.

2020, marked with the global pandemic, has significantly changed the way businesses operate – remote work is the most significant move. However, technological changes keep on impacting the buyers’ decision to get your 2021 content marketing strategy in place.  

eCommerce businesses taking the lead:
If you want to prepare your business for 2021 and beyond, do understand the need for eCommerce. It’s no surprise that the eCommerce industry has experienced immense growth even in the pandemic because social distancing and quarantine spells push more and more people towards online shopping.

It’s in the best interests of the markets to set up or upgrade their eCommerce shops on their business sites so potential consumers can easily access and purchase your products and services online. Make the customer journey as simple as possible once they visit your website.

Understand the need for non-linear journeys:
Gone are the days when people watch an ad and head to the store for purchase. Digital channels are getting more intelligent than ever – no more clickstream. Today, the current technology brings the most advanced algorithms to show only those ads to the target audience that fit what they are looking for online. If you plan your vacations and search for specific areas, you will be notified about nearby hotels and anything else that comes with it, and what you might want or need.

The search engines are not the mind readers but simply use the data based on your previous searches – unlocking the consumer behavior – to show you the ads you might be interested in. Ads presented on voice-driven devices are a plus. So, why not embrace the idea of non-linear journeys to stay on top of the game.

Harness the power of marketing automation:
Automation is key to business success, and to make it a profitable success, you must incorporate marketing automation into your company’s strategy. If you are already on the same track, that’s great because the coming time is even more technology-oriented. It requires businesses to automate all their business and marketing processes to save time, effort, and money.  

With marketing automation, you can enable better customization and improved personalization in your advertising. You need successful marketing based on well-targeted and highly strategic messaging, addressing potential customers’ interests and search actions. Today, the majority of the successful marketers are using marketing automation tools like HubSpot and Pardot by Salesforce, to name a few. You must also be the one to incorporate it into your marketing strategy in the year ahead.

Last but not least is to create content for humans that’s engaging and valuable.

Bottom Line:
Get your marketing strategy on point, and don’t hesitate to use third-party advertising platforms.