AR Technology Taking Retail Landscape to The Next Level
In the past couple of years AR (augmented reality) apps and services have gained a lot of traction. Many big companies like Lego and IKEA, etc., have invested billions of dollars into AR projects due to its immersive capabilities, aiming to provide their customers outstanding AR experiences. Moreover, the IT giants like Microsoft, Google and Apple are developing their own AR solutions – Hololens, ARCore and ARKit respectively.
Now, it becomes obvious that all industries are looking for great business prospects that augmented reality can bring. AR technology, when applied intelligently, in mobile apps development will surely leave a huge impact on the retail industry.
Retailers leveraging The AR’s Immersive Experiences:
So far, IT and retail industries are making the most out of the immersive capabilities of the AR technology. More than 50% of the shoppers prefer to buy from the stores that offer them an AR experience.
AR is significantly evolving today’s shopping experience wherein people preferably buy the items they can virtually experience before making the final decision. The most popular items that come with AR include clothing, furniture, shoes, and makeup, etc. This is mainly because the majority of the shoppers want to learn about the product information and see its features such as color, size, style, etc. Augmented reality has made shopping not easy but fun as well.
With all these things in mind, AR technology seems extremely desirable for retailers to increase sales and profits beside acquiring new customers and retaining the existing ones.
Benefits of AR In Retail Industry:
AR technology provides enhanced shopping experience to the end users; helps retailers to engage customers in an entirely different way for profitable success. Let’s see what benefits an augmented reality can bring for retailers.
- Immersive Product Catalogs:
AR empowered mobile apps help retailers provide their customers with immersive product catalogs which come with preview options. It’s a good move for online retailers to overcome the downside of not having brick-and-mortar stores to showcase their products. AR-based catalogs give the customers powerful presentations of their required products with sensational interactive experiences.
- Seamless In-Store Navigation:
The immersive AR technology allows the retailers to make in-store navigation for customers easy and informative. It expunges the confusion factor amongst customers while finding the products they need. AR mobile applications provide customers with accurate, real-time information about the products on their list and find the shortest route to reach the items in the store they want to buy.
- Personalized UX Content:
Using AR, retailers can provide customizable UX content to the customers as per their needs. For instance, cosmetics, footwear and apparel, etc., brands allow the buyers to virtually try the products they need. It helps customers make a well-informed purchase decision. Likewise, architects and designers allow their clients to visualize multiple design options before making their final decision.
- Reduced Return Rates:
When people buy after visualizing the products through AR apps, it definitely reduces the return rates. This allows retailers to save money on the returns because customers buy the items after virtual inspection. You can show them realistic product renders on their mobile devices. The AR product models that retailers present to their prospective customers using basic mobile apps help them control and cut the return rates.
Last but not the least is advertising with AR technology. Be it a billboard or a simple picture of a product, AR-powered apps allow retailers to create customized stories usually in 3D that moves the viewers to buy that product.
With the rising demand of immersive AR technology in the retail sector, businesses should take advantage of it and drive customers to buy the products visually represented to them. Get in touch with us if you have a mobile app idea with AR features and hire dedicated developers that will help you update your retail business practices with new methodologies and immersive technologies.