In the digital marketing era, if you are not making the use of a marketing automation software then it is your loss. Marketing and sales functions generate revenue for the business. Having a bundle of operations at hand to manage can lead to a swirling mind. 

Boosting up employee productivity and increasing sales demand is the crux of marketing. Achieving this and much more is possible with marketing automation platforms. So, do you know how to find the right marketing solution for your business?

Stay with this for some more time and you will know.

1. Meet Business Needs

There are many marketing automation tools out there. But to select the right one needs you to be extra vigilant. Study and analyze your business nature first, and then determine the industry trends. Don’t forget to develop a robust sales model and set realistic marketing goals.

Later, you can create a list of the relevant software solutions available in the market. Visit the website and go through their pros and cons. Get to know which tools could serve you the most. Go for them!

2. Subscription Plan

Make a jump by keeping in view the place, at which you fall. After deciding the tool, your next step should be to consider subscription plans and pricing. You will find a screen in which the features will be listed with their pricing plans.

You have to select the pricing plan which you can afford. There could be options of monthly and yearly payment as well. Just carefully evaluate the plan to decide and work on it.

3. Scalable Features

The subscription plan is not the last aspect to probe. The software should contain scalable, fully customized features which you will be utilizing to automate your marketing campaigns. These features or modules should not be complicated and hard to operate. They should be simple and easy to harness.

You could either watch any demonstration video on the product’s website or ask for a demo from the company. The functionalities of marketing software should resonate well with all of your marketing strategies.

4.    Leads Management

Lead management is one of the crucial phases of the marketing spectrum. From lead capturing till its conversion, you have to address all the pain points of your potential consumers. With the marketing automation tool, your efforts will be less with more required output.

You have the opportunity to analyze the sources, interests and other information. Your emails to them will be catchy, adequate and personalized; pitching them in the right way and time to convert.

5. Fully-Integrated CRM Tool

Besides, lead management, don’t forget about CRM. With comprehensive information about your customers in the database, you could examine their buying patterns and choices. Accordingly, you can manage your customer services and how to make the connections with your customers.

So, you have to look for the platform which is CRM integrated. If not, then it must offer open APIs features to make it compatible with CRM.

6.    Social Media Management

Like CRM, your software must be having social media management tools. This time calls for the online marketing for which you have to evaluate your social media campaigns. That is how you could evaluate your potential customers and can carve a fruitful marketing plan.

Schedule a number of posts on social media accounts and track visitors’ activity and engagement. This automated tool will enable you to create, monitor, and report social media campaigns spontaneously.  

Wrap Up:
Indeed, marketing automation tools have become the need of the organizations. By looking at the above points, you could make drastic changes in the overall performance of your organization and its marketing chores.