How Should You Perform Keyword Research in SEO?
Keyword research framework holds a lot of significance in Search Engine Optimization. This technique is considered as the foundation of other digital marketing practices.
Through this process, you have to come up with such terms which people are using vigorously. The purpose is to neglect the terms which people don’t opt for.
The question is how this process should be carried out successfully. For this, you have to study the blog post till the end.
Let’s begin the voyage.
1. Concept of Keyword Research
Keyword research is the process of seeking the best possible terms and phrases to be used by people for finding products and services in search engines. If you have to write content for the website, you need to use keywords. Since it is more likely to get traffic and conversions on the website when having keywords in it.
Moreover, if you have to promote the content and make it reach to the people then observe which keywords are trending. In the subsequent part, you will find out how you can look for the keywords.
2. Explore Keywords
The journey of keyword research begins from looking for the keywords your competitors are using. You can make use of keyword research tools to explore a plethora of keywords. Create a list of the keywords which define your business domain.
Among many keyword research tools, you can use Google Keyword Planner to seek the top-ranking keywords. This free tool can help you extract the keyword ideas from the database. There are other paid tools available as well and you can select them as per your budget.
3. Examine Keywords
Now, you have a number of keywords at hand. How will you get to know which ones are the best? With the help of metrics like search volume, clicks, traffic potential, keyword difficulty and cost per click etc. you can scrutinize the keywords.
Search volume will let you know how many times the keyword has been searched. Here, you can use filters to segregate the high volume and low volume keywords. See the clicks & the search traffic potential for the keyword. Apart from this, you can see some of the metrics like number & quality of backlinks and domain rating etc. to estimate how difficult it will be to rank keywords.
4. Select keywords
In order to opt the most relevant keywords, look for the theme of content. To what extent, your keyword matches with the topic. Then, match it with your content type. Like targeting keywords for blog topics will be different from targeting keywords for the web content.
Get to know for which content this keyword will be utilized. Is it a blog article, product description, web content or video etc. Choose the keywords that will fit perfectly well in the content.
5. Categorize potential keywords
After selection of search terms, you have to categorize the keywords as per your business facets. Suppose you are dealing with mobile app development services, then you can define its categories and subcategories. You can define the types of mobile apps in the form of categories and subcategories. Keeping in view the search intent of the users, you can categorize the keywords.
Look for the top-ranking keywords from the search results. If you categorize the keywords in the categories then there is a high probability of implementing SEO practices successfully. In a nutshell, these practices can contribute to the higher ranking of your website and other content posting platforms.
Bottom Line :
SEO is a vast field of online marketing. To make the most of it, perform the keyword research with the above-mentioned guidelines.