NLP Data Improves Content Optimization: Here’ How
Content is a critical factor that can make or break your online presence. Content optimization is an essential step for user engagement and conversion.
After collecting all essential data from Google’s well-ranked content using the NLP API tool, you need to follow the steps below to meet your bottom line – content optimization and improved SEO.
1. Identifying Intent:
First thing first, you need an insightful intent of the keywords you want to optimize. What does that mean? This is user intent which refers to what people want out of their search query.
Simply put, if you search for a keyword and get images from Google at the top. It means users often look for pictures for that particular keyword, as shown in the following image.
On the other hand, if Google shows a lost post at the top for your target keyword, it suggests that you better formulate your content in a list format. See the following image.
These results demote that you should optimize your content based on NLP data and for the same pattern as Google shows in its search results.
2. Page Loading in a Blink:
Now, this is the most vital step, especially for mobile searches. Page speed directly impacts SEO and PPC and depends on your niche, content optimization, and how fast the competitor websites are.
Your website speed matters because it helps retain users for the content and services they are looking for. Slow-loading pages get on users’ nerves, and more likely, they move on to your competing sites where optimized content and quick page loading warmly welcomes them.
Luckily, several tools allow checking your site speed and the areas you might need to improve. For example, the recently integrated Google’s ranking factors collectively called Core Web Vitals provide users a safer, faster, and improved website experience.
These factors include:
- Page Loading: Largest Contentful Paint (LCP)
- Visual stability: Cumulative Layout Shift (CLS)
- Interactivity: First Input Delay (FID)
In addition to these factors, your optimized content that loads faster is vital for an improved user experience.
You can make your website productivity pro through content optimization using the NLP API tool, provided your site marks a good Core Web Vitals score.
3. Keyword Targeting:
Content development largely depends on the selection of your keywords. So this is another important consideration – the right keywords at suitable placements.
Google always suggests adding your target keywords in title, H1, body, <Meta> descriptions, <Meta> tags, ALT tag (image names), and more.
SEMrush and Ahrefs are good tools, making this task easier for search engine optimizers. Take the keywords ideas from the sites that are already ranking well in search engines using these tools. And combine them with the content ideas you extracted from the same article using the NLP tool. It will help you create Google-loving content without keyword stuffing.
4. Use GIFs, Images & Videos:
As you identify the user intent behind your keywords selection, you can quickly figure out what sort of content you need to produce. For example, storytelling is not only the textual content. It’s also the images, videos, and GIFs to persuade your target audience so that they take your desired action.
Consider some top ranking sites in your target niche. See the type and quality of the content these sites are using – it must be high-quality content and unique images or videos. People are more likely to engage with visual content; short and animated videos compared to text-based scripts.
Video content is the new normal.
Think strategically to plan, outline, script, and film your video content.
5. Internal Linking:
It is something SEO professionals should DEFINITELY be doing. It’s just like connecting the dots that will help improve your keyword rankings. It is one of the most powerful strategies in action, which you should not overlook.
Want to know the reason? Google’s PageRank (page authority) flows from one page to another, which keeps SEO things moving. With internal linking, search engines seamlessly find, index, and understand your web pages and associated content.
Use your keywords in the anchor text and mix up your internally linked anchor texts quite a bit.
Here’s an example of internal linking from the ArhamSoft blog.
We have used one of my target keywords as anchor text, as shown in the image below.
We linked this blog to another important blog where we used a bit different keyword as an anchor shown in the following image.
From the above images, it is clear that I have linked two important pages using variegated keywords of the same category, “mobile app development” as anchors.
Publishing something valuable does not suffice the need until you move your audience there. Your internal link-building strategies can take your SEO to the next level. Do not link important pages with identical anchor text; Google will consider it the same content. Always use different and descriptive anchor text.
Keep auditing your internal links pointing to critical pages of your site with Google Search Console. See the following image.
6. Combine NLP with On-Page SEO
Following the latest onsite SEO standards will not bring you the desired results unless you use the Google NLP API for content optimization.
The best strategy is to create your content naturally with high readability that makes equal sense to the readers and search engines.
Provide value to your readers through each sentence supported by well-researched data, helpful headlines, quality images, and videos with minimum effort.
Don’t write just for the sake of writing if you want your content to succeed and surpass the competition.
Let’s cut a long story short, the more content optimization barriers you remove, the more success you will have. Learn about how people read content online to increase the attention span of your content and skyrocket search visibility and traffic. NLP API tool will help you optimize your content for better reach and improved rankings. So, make all possible strategic moves and get the best out of this fantastic tool.