Don’t Fall For These Content Marketing Myths
Marketers are busy people. Let’s face it; the digital battlefield is fast-paced and daunting, which makes it difficult for marketers to reach buyers.
Mask-wearing fake strategy won’t be helpful anymore. You are launching multiple content initiatives simultaneously – in the form of blogs, e-book series, print magazines, etc. – but marketing like this doesn’t work.
You need white-hat and practically applicable marketing solutions for business growth and scalability.
A Word of Warning:
Many harmful misconceptions floating around in the content marketing realm can lead to high-profile branding failures.
If you believe every myth true, you will keep hustling without ever focusing on anything and achieving the goals.
A Point of Focus:
Does your potential consumer base turn on by your content marketing tactics? Do they fall for your brand way before you launch it?
Bravo! If you say “YES”
For “NO” ->> You are in the red zone and need an escape plan
You need the real-world marketing plan and the teams to implement it for profitable success.
Content production and promotion roadblocks are real. But, with so much going on in content marketing, the worst possible moment is chasing unrealistic expectations.
The most commonly observed fallacy is “get content to get customers.” It’s a myth that if you build it well – both website and content – they (traffic and customers) will come.
Content marketers must know what does work and what doesn’t.
Let’s dive deeper into other myths you do not believe in if you want to win your marketing objectives.
- Content production is only for SEO:
Yes, you need content for SEO purposes, but it is wrong to assume that all of your content should be targeted toward search engines. Instead, it must serve your business prospects way before search engines.
Content helps in improving your brand’s organic position in search engine ranking pages. But, you cannot dodge Google algorithms as they are smart enough to boot your website ranking down, and it may disappear from SERPs entirely if you try to beat the system through loads of content and keyword stuffing.
What to do: Create search-engine-friendly content. But, don’t rely on SEO and SERP rankings alone. Instead, focus on producing the content your target audience finds valuable than search engines do. Invest your time and resources correctly and on the right platform.
- Wait for a huge budget and the right tools:
Perfection often turns into a business enemy. Don’t wait for the right time; pick the time and make it suitable for your advantage. Some marketing channels may want you to spend higher initial investments; paid social or PPC campaigns. But, you can move the needle quickly and affordably – even without spending a penny.
Excellence is essential, but you do not have to run a marketing campaign until you have a huge budget and the right tools. You can do content marketing effectively through free and cheap strategies like SEO. As a digital marketer, I often start believing that SEO is dead. Still, every time a new Google update convinces me that my content’s worth significantly depends on the SEO strategy I develop and implement.
What to do: Start with what you have in the box and expand when you can. For example, you can start an email newsletter from your website with helpful information for people who want to hear from you. Just start building your audience and then move on to automation tools (but only when you can).
A point to ponder:
You don’t have a choice whether you DO content marketing. The question is, “HOW WELL you do it.”
- Content marketing brings instant results:
It is another misconception about content advertising that will instantly drive the results you want to see. Every brand indeed wants its marketing efforts to pay off quickly. But, half-baked things won’t deliver the required results. If your marketing campaign hasn’t matured completely, don’t expect the breakthrough output. It is unlikely that someone saw your content and made an immediate purchase decision. It needs you to set manageable and realistic benchmarks along with reasonable time to expect revenue generation on your content efforts.
What to do: Consider content marketing as a relationship builder. It’s a long game to play and build strong and trustworthy relations. Let your marketing efforts nurture, grow, and be ripe enough so that people make well-informed purchase decisions. It’s the well-established trust of people in your brand that will pay you off. Well, it will take time. So, be patient and keep providing value to your targeted audience through valuable content.
A fact to remember:
The key to scalability and ease for digital marketers lies in real-time audience insights. In the era of big data and automation, they cannot escape relying on accurate analytics to do their job correctly and get breakthrough results.
- No revenue impact from social channels
It might have been true some time ago, marketers believing that social media don’t have the potential to drive revenue. Social performance always comes down to the type of people you target and the way you persuade them. There could be multiple reasons if your current social media marketing efforts are not driving revenue.
It largely depends on whether or not you have real-world people linked to your social media accounts. In addition, it may be your strategies, preferred platforms and to whom your content is targeted, and what action you want your audience to take – not the social networking platforms that are at fault. You must address everything alike before expecting social media to work for you the way you want.
What to do: Be as authentic on social media as you can and encourage the conversation to build a strong following. Leverage user-generated content in addition to live videos, podcasts, webinars, and Instagram and LinkedIn stories. Choose the social platforms wisely to turn this medium into a true revenue builder for your brand.
- Content alone can drive more conversions
It is the most fatal of all the misconceptions roaming around. Most people believe that by creating digital content, they can attract leads and quickly convert them.
Undoubtedly, brand awareness and brand loyalty through content can generate leads, but they will only convert if they are the right leads for your business. However, it is not the content that can solely convert. You need a lot more to get customers and earn profits.
What to do: Skillfully develop a content marketing alliance with social media, SEO, email and affiliate marketing, and everything in between. PPC and social media paid campaigns will add more worth to it. Avoid dry content and click-baits and focus on engaging, retaining, and fostering relationships with your customers with high-quality content.
Your last year’s content marketing plan won’t necessarily fit in the current marketplace. So keep checking for pieces of your strategic marketing, and wipe them out because today’s digital ecosystem craves agility and innovation to serve people.
Technology has changed everything. Strategic tactics are in the DNA of a connected digital ecosystem that helps turn ideas into impact. To be a successful content marketer, you have to be strong-willed and future-oriented with a fighting spirit. In addition, you should not fall victim to the misconceptions mentioned above and whatever seems irrelevant to your experience. Flip the coin, and you will have a different scenario.
Moreover, don’t get pulled in billion directions. Stay focused and don’t treat everything as a priority. Pay attention to what’s critical instead of switching between tasks and projects because it will not move the ball forward. Prioritize properly what’s most important.
Are you aiming to grow your business? Want more and more customers? Craving to double your profits?
ArhamSoft’s content marketers will help you find them, engage them, and ultimately benefit in business expansion and scalability.