Introducing Content Marketing The Agile Way
How do content marketers respond to the challenging and rapidly changing marketplace today?
Agile Approach Is One of The Answers.
Apply scrum methodology to your content development and marketing strategy for breakthrough results.
“Scrum is a framework for developing and sustaining complex products.” sourced from the Scrum Guide.
Today, this methodology helps people across all industries to address complex adaptive problems while developing projects of the highest possible value.
This lightweight and easy-to-understand framework helps content teams and organizations to foster an environment to generate value through adaptive solutions.
The impact of agile approach on marketing and customer experience;
- More proactive and engaged teams
- Increased efficiency and productivity
- More client contribution
- Quick responses to changes
Make your marketing tasks prioritized and predictable with agility.
Cutting a long story short,
Scrum “Artifacts” for Agile Content Promotion
There are three critical structures in scrum designed to provide transparency and ensure accountability into the content team’s work:
- Product Backlog
- Sprint Backlog
You can create the infrastructure that enables iterative marketing processes and supercharges the teams for enhanced performance with these essentials.
All these things are necessary for agile marketing projects in organizations.
Let’s dig deeper into how scrum practices help content teams make marketing focused, fast, and foreseeable.
Scrum helps content marketing companies organize work, so teams know who does what and why. In addition, it enables content creators and marketers to avoid mistakes they make otherwise.
Scrum project management framework instills confidence in the content advertising team about attaining the most anticipated objectives.
Scrum Team Roles:
WORK SMARTER WITH AGILE FOR PROFITABLE CONTENT MARKETING!
Steps To Implement Agile Scrum For Content Advertising
Step 1: Define Roles & Accountabilities
Product Owner – The Transmitter
Stakeholders/content managers who own project scope, timeline, and budget and responsibility to determine and execute top-priority tasks.
All the Things a Product Owner Does
- Manage content marketing lifecycle
- Responsible for the project success
- Contributes to vision, roadmap, and ROI
- Organize and manage content inventory
- Develop and implement content strategy
- Owns team backlogs and define iterations
Scrum Master – The Translator
Servant-leader or key advocate for the content team, coordinating between the teams and product owners and ensuring everything operated within the Scrum framework.
All the Things a Scrum Master Does
- Keep the team organized, focused, and on track
- Enables collaboration and ensure productivity
- Watches team and work to minimize disruptions
- Acts as a change agent and addresses team issues
- Leads daily scrum and retrospective for process adherence
Marketing Team – The Specialists
A group of content developers and marketers accountable for delivering marketing solutions to clients with absolute focus on their core expertise.
All the Things a Marketing Team Does
- Creating a plan for the Sprint, the Sprint Backlog
- Instilling quality by adhering to a Definition of Done
- Adapting work plan each day toward the Sprint Goal
- Holding each other accountable as professionals
Step 2: Articulate The Vision
- Paint a big picture of your idea
- Answer ‘why are you doing this?’
- Give your idea strength and structure
Step 3: A Well-Defined Roadmap
- Now (Today–3 months out)
- Next (4–12 months out)
- Later (12+ months out)
Step 4: Build a Scrum Backlog
- Prioritize your to-do list
- Remove outdated tasks
- Add details to relevant tasks
- Include acceptance criteria in tasks
Step 5: Start Sprinting
- Move planned tasks to execution
- Walkthrough the task requests
- Make two weeks sprints optimal
- Keep room for mid-sprint tasks
Step 6: Perform Daily Check-Ins
- Stay focused with daily scrum
- A quick 15-minute standup meeting
- Avoid drop-by check-ins (causes distraction)
Step 7: Daily Work Review & Reporting
- Let your team show off their daily performance
- Capture input and feedback to influence backlog tasks
- Give kudos to the team for their hard work.
Step 8: Refine The Overall Process
- Improve content flow and efficiency with agile marketing mix
- Customer-focused and cross-functional collaboration
- Quick response to customer-required changes in plan
Take Away: GO AGILE or GO HOME
Agility helps produce better content and ensures content team production through the achievable scrum. Scrum is the only agile methodology to run your content team with practical productivity and learning how to do it better.
Let your content creators and marketers engage in open and honest conversation, leaving a positive impact collectively on work and organization.
Modify & Adapt Your Old Content Job With New Agile Technologies & Techniques!
Scrum is a leading framework for agile software development, but organizations can seamlessly apply its principles to marketing projects. Content marketing through agile methodologies enables the marketers to perform faster iterations, ensuring more work throughput and better campaigns.