Developing websites with high flexibility and adaptability are more likely to appeal to a broader audience. Today, the majority of the businesses seem to have jumped on the custom development bandwagon, considering it a much-needed change for a better return on investment. Of course, any web development company can provide custom code, but for real-world applications, WordPress still makes more sense for businesses. It perfectly fits nearly all situations, especially when you are on a budget. 

Alternative solutions seem pretty solid and appealing. 

What does that mean? 

We are talking about website builders and custom solutions. 

Let’s have a quick look at two.   

Website Builders:

Website builders are paid platforms that give you the freedom to create stunning websites using a ‘pixel-perfect’ drag and drop editor. It’s an excellent choice for small businesses to try their hands on beautiful templates and flexible designs. However, it doesn’t guarantee an exceptional user experience because it usually is more uniform in design, making it less appealing.  



Fast setup without coding and design skills

Slower site performance with limited features and responsiveness  

Pre-made templates are readily available

No integration with your selected tools 

Require a very little technology knowledge  

Little-to-no control over customizations 

A low-budget option than custom solutions

No control over hosting

Difficult to troubleshoot 

Usually lacks eCommerce capabilities 

Risk of design and branding inconsistencies 

Not scalable  

Not much SEO friendly


Custom Websites:

As the name implies, you can fully customize your website at any development lifecycle stage and even later. Unlike website builders, the custom-built website is not a one-person show but involves multiple teams’ combined effort. These sites naturally have better rankings in search engines because developers can optimize them for SEO during creation. 



Built from scratch with a unique design   

Development time is significantly longer 

Not dependent on any platform (WordPress, Joomla, etc.)  

Quite expensive than website builders

Exclusive features with lots of options 

Any changes/additions to the site may take time

Highly adaptable to your business needs  

Continuous reliance on the development team’s time and availability. 

100% responsive on all devices and browsers

Developed to be search engine friendly  

Can easily add any functionality later  

Different tools and software integration

Get professional maintenance support from a custom software development company that built it.  

Complete ownership and rights to the software 

As you can see that custom development seems more appealing, but it’s affordable for medium to large enterprises. For small, service-based businesses, website builders could be a good option.



Well, for all-scale and all-type companies, WordPress is the best choice. 

Now you must be thinking, “Why so?” 



A secure platform to build websites 


Difficult to customize the selected theme, but you can make custom changes to your site 

Require less time than building a custom site from scratch   

Third-party content (plugins and themes) may result in slow websites that can be optimized  

Built-in, open-source CMS (content management system) and blogging feature 

Required regular maintenance to keep up with WordPress updates 

A library of ready-made themes and plugins 

Mobile-friendly and SEO ready 

Responsive themes to make sites mobile-friendly 

Relatively less expensive than custom sites  

Easy to plan and scale for future updates 

Great support for eCommerce sites 

Best for aggressive online marketing 

Complete ownership with no additional licensing cost 

Supports tools and software integration 

Everything comes with pros and cons, and WordPress is no exception, as shown in the table above. However, WordPress is a competitive platform for everyone – from bloggers to retailers.


What Next?

Will WordPress work for you? 

We better explore the problems you might face while using the other two options to answer this question. 

The snags of website builders/paid platforms: 

You may be overwhelmed with the variety of choices when it comes to websites builders. The most popular of all include Wix, Shopify, and Squarespace that can quickly build and launch your website in a few clicks and, for once, look good enough. 

You will pat yourself for such a good job. But, sooner or later, you may regret the decision. 

These platforms do not allow you to add a simple function like a call-to-action button or get your data (content) out of the website. As a result, you will face a lot of restrictions on what you want to do. As a result, you will keep paying for something that’s limiting your business efforts. On top of that, these platforms can take your site down anytime without supporting data backup if you unintentionally violate any of their terms of service. 

Simply put, the cost of convenience website builders bring is enormous.


The snags of custom website development:

The motive behind custom development is to give people what requires less brainpower to understand – a friendly user interface with quick conversions. It comes with nearly no limitations. However, this solution is too expensive to build and maintain, especially for SMEs, because of the high initial investment in creating everything from scratch. Small businesses cannot hire in-house resources or engage a software development company.

Even you have to pay for another program license so that your non-technical content editor can manage the content. Well, you can find an open-source content management program, but again it requires valuable time and effort.

Moreover, it’s not easy to manage such projects because of frustrating roadblocks a low-key developer cannot handle. You need a high-performing team of developers and software testers to create a picture-perfect solution. Result? It will be a costly development – hundreds and even thousands of dollars and bugs fixations still costing you high.

For example, developers usually charge too high – sometimes 10 or 20 times more – for debugging or just adding a feature to a React project or similar in the different technology stacks.


Advantages of Adopting WordPress:

WordPress allows custom coding. Besides affordability, the biggest perk of this platform is that you can custom code anything you want without limitations. No need to reinvent anything as you need while using website builders or doing custom coding. If no plugin helps you, you can quickly get custom features.

WordPress is an open-source, independent platform, bringing the benefits of more adaptable modern tech. You can easily optimize it. From SEO to hosting, you can have “one-click” options for installation and configuration. You can easily make style changes and customized tweaks in your selected themes.

The most flexible and powerful platform that’s easy to modify, maintain and upgrade. With the rising trend of solopreneur, businesses look more into flexibility, affordability, and control. WordPress is the most moderate option.


Make the Right Decision:

It’s pretty overwhelming to make the right decision when there are multiple options for website development. Every method has its advantages, limitations, and downsides. So, the bottom line is to pick the one that suits your company’s needs and budget.

If your goal is quality and branding, you may need a professional-looking, custom website that helps you stand out. In this case, you can also get long-term support from your software development services provider for troubleshooting, maintenance, and possible upgrades.

On the other hand, you can opt for a website builder to showcase your products and services or want a simple informative site that does not require frequent upgrading or changes. These paid platforms are the best choice for those who want an online presence for free. 

Coming to WordPress, this platform gives you the ease of website builders and the optimization potential of custom development. It’s a competitive platform for all types of people and businesses of all scales across all industries compared to their related solutions. Overall, it is the best option for startups, bloggers, and online retailers with limited budgets.


Bottom Line:

People expect ease-of-use, reliability, and affordability, so don’t jump through hoops and make your processes quick and straightforward with WordPress.

What’s your take on this? We anxiously wait to hear your thoughts. 

If you would like to hear more about ArhamSoft (Pvt) Ltd., please visit our portfolio, check our custom software solutions or contact us to schedule a meeting.