Crafting inspirational and engaging layouts and styles every day is the core job of a graphic designer. Regardless of what visual studio tool he uses, they need to fulfill the client’s branding requirements. For example, you can use Adobe Spark, Canva, VistaCreate, Fotor, or other graphic design apps and tools you find reliable and affordable.

Here’s how you can use professionally-made visuals even without graphic designing skills.

Simple is evergreen & beautiful 

You may feel overwhelmed by hundreds of available options or confused about selecting the template many other people have already used. Don’t panic because you can truly represent your brand as unique and captivating without investing in premium versions of any tool to access and use their custom marketing assets.

Keep the primary of art and design (fonts, shapes, textures, balance, etc.) as simple as you can. They are part of almost everything and make most of the compositions.  

Consider the elements you want in the asset you are creating. It could be a simple photo for your Instagram, a Facebook event cover with branded header and footer, or a simple thank you card. Whatever design you are looking forward to creating, the elements to focus on largely depend on your goals for that specific post or campaign.  

Thank You Card with the elementsSimple and elegant Thank You Card with the elements genuinely needed for your graphic.

Remember, simple is not always captivating. So, don’t fall for a lousy template just because it’s simple, and avoid picking the first thing that looks good. Instead, perform thorough research and choose the template that aligns with your brand.    

With this in mind, you can get better off distractions that don’t serve your designing needs. Ideally, go with the simplest, easy to modify, and workable options and something adaptable to fit in multiple marketing assets while keeping everything cohesive with customizable details.  

Adaptability to the brand style guide

You should not use the predefined templates as-is but transform them to your branding guidelines. Well, there might be certain limitations restraining you from making massive changes to the original design template. However, you can fill your content using your branded colors and fonts. Keep your brand look in mind so that your custom template appears exactly like it’s made only for your brand.      

Now, it means you need branding guidelines to make designing prototypes look and feel like your personal asset. So, create a style guide for your brand with minimum elements, including color palette and fonts you want to use consistently in all graphic design assets.

Source: elementor.com

You can also add stock photos and illustrations to your style guide using stock images, and there are tons of free image sites. But, remember, whatever you choose should not disturb your brand value and cohesiveness. So, your graphic designing approach must update with the modified brand guide. 

Brand message as the center of attention

Every brand operates on a unique selling point that should be reflected in all marketing efforts across all channels. Focus on what your brand is assumed to convey while using design templates. Everything should revolve around your branding but avoid exaggeration. Overcooked templates will ruin your overall brand impact.

Do not put too much emphasis on design because there are so many other aspects of your business that need your attention like your business strategy and customer relationships. Considering your website design, always prefer functionality over flashiness and write an appealing copy for your chosen graphics.    

Use high-quality design templates to promote a positive change for your business. Try to be different while keeping intact with your brand value.   

Go with trends but thoughtfully 

The trends can be intimidating, especially if you are an amateur because there is a lot to work with different assets and create amazing visuals from scratch. So, do not get overly excited and hence, distracted by the graphic designing trends you’re seeing all over the internet – social media in particular. However, you can only integrate a trend into your design assets if they align with your branding guidelines.

Bring a touch of realism to your work, demonstrating your skills and proficiency. For this, it is highly recommended to choose a handful of design templates and stick to them. Here, you must understand that using the same template multiple times is fine. It’s no sin but an incredible move to keep your branding flair fresh, consistent, and cohesive.

Make slight modifications to simple templates

Make slight modifications to simple templates and use them multiple times for different projects.

Simply customize the chosen template and make it part of your existing design assets family. However, if a new design template or a graphic designing trend grabs your attention, go ahead and add it to your designing mix for more engagement – else, let it go.

Wrap Up:

Graphic design templates are vital for businesses with low-budget marketing plans. Your design strategy should communicate your brand message. And therefore, you need to choose the best suitable templates for graphic design.   

Ready-to-use design templates that can be customized help you make your marketing materials appear unique and unforgettable to grab the viewers’ attention. These tools are the best solution for amateur graphic designers and small businesses with limited finance. Pick any tool you feel comfortable with and contains everything you need to start and improve your graphics designing chores.