Project Overview
Our client, a mid-sized NGO, was struggling with a disjointed set of fundraising tools that created inefficiencies and a poor donor experience. They needed a centralized, white-label platform that they could brand as their own. The goal was to create a unified ecosystem for building fundraising campaigns, managing donor relationships, processing secure payments via Stripe, and generating real-time reports, ultimately empowering them to focus more on their mission and less on administrative overhead.
Client Request
Branded Experience
A fully white-label solution that reflects the NGO's brand identity to build trust and recognition with donors.
Unified Management
A single, intuitive dashboard to create campaigns, view donor data, and track financial performance without switching between multiple apps.
Secure & Scalable
A robust platform built with secure Stripe integration, capable of handling high-volume donation traffic during peak campaigns.
Challenges
- Fragmented Donor Data: Information was scattered across spreadsheets, a separate email service, and a third-party payment processor, making it impossible to get a single, unified view of a donor's history and engagement.
- High Transaction Fees & Lack of Control: Existing off-the-shelf platforms charged high percentage-based fees on every donation and offered limited customization, diluting the NGO's brand and reducing funds available for their cause.
- Inefficient Campaign Management: Launching and tracking a new fundraising campaign was a manual, time-consuming process requiring significant staff effort to set up donation pages, monitor progress, and report on outcomes.
Key Insights Revealed
Legacy System
Limitations
The existing collection of tools was not designed to integrate, leading to data silos, manual reconciliation errors, and wasted staff hours.
Mobile-First
Inefficiency
Over 60% of their website traffic was from mobile devices, yet their existing donation process was clunky and not optimized for mobile, causing high donor drop-off rates.
Manual Process
Bottlenecks
Staff spent dozens of hours each month manually exporting donor lists, importing transaction data, and sending individual thank-you notes and tax receipts.
Smooth System
Transition
The client needed a seamless migration path for their existing donor data to avoid any disruption to ongoing fundraising efforts or loss of historical information.
Messaging
System
A lack of automated communication meant donors rarely received immediate confirmation or personalized thank-you messages, leading to a disconnected post-donation experience.
Real-Time
Notifications
The team had no immediate visibility into campaign performance, only learning about donation totals through delayed, manual reports, which hindered their ability to react and adapt their strategy.
To tackle all challenges efficiently, we used the following approach:
In this initial phase, we conducted in-depth discovery workshops with the NGO's stakeholders to map out user journeys for both administrators and donors. We defined project goals, prioritized features for an MVP (Minimum Viable Product), and designed wireframes and mockups for a clean, intuitive, and brand-aligned user interface.
Our team developed the core features in an agile environment. This included building a flexible campaign creation module, a secure donor management dashboard, and seamless integration with the Stripe API for payment processing. Core features were designed, built, and iteratively improved based on client feedback in bi-weekly sprints.
Final testing, polishing, and deployment were completed for successful delivery. We executed a carefully planned migration of existing donor data into the new system. We also provided comprehensive training sessions and documentation to ensure the NGO's staff could confidently manage the new platform from day one.
Results: Transformed the educational delivery into a modern, high-performing platform that fueled student growth.
Successful Launch
Achieved a 40% increase in online donations within the first three months of launching the new platform.
Positive Experience
The streamlined, mobile-first donation process led to a 60% decrease in checkout abandonment and positive feedback from donors.
Business Impact
PAutomated reporting and data reconciliation reduced administrative workload by over 20 hours per month, freeing up staff to focus on mission-critical activities.
Strong Engagement
Automated, personalized thank-you emails and easy access to donation history contributed to a 25% rise in repeat donor engagement.
Core Technologies
We used the following technologies to deliver this project.
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